A big part of the key to successful communication is target your audience. A customer that get’s a message that…

One of the best things about being a runner working in the running industry is that I often get to…

For our main event, Göteborgsvarvet Half Marathon, we have approximately 40,000 runners, distributed in about 30 waves, starting over 3 hours.…

We live in an increasingly international world. That means that being able to read, write and speak English will be…

Timing for endurance events is expensive, especially for small events with few participants. Jogg.se, Sweden’s own Strava, wants to simplify life for…

The current pandemic is devastating for the event industry and in particular for mass participation sporting events, such as road…

Ever since I started working in the running business I’ve been trying to learn more. Even though my main area is IT…

In essence, putting on a virtual race is quite simple. You provide runners with a way to register and an…

This article was previously posted on LinkedIn No one saw this crisis coming, well maybe someone did but not many and…

This article was previously published on LinkedIn What actually defines a running race? Is it that you gather with anywhere from ten…