Maurten


MA-RA-TH-ON

Quick fatcs

Project Type

Activation, integration and website

Client

Maurten

Time

June 2021

Technologies

.NET core, Azure, Strava


Brief

Maurten and NN Running Team decided to create a Strava based virtual race – where four runners divided the marathon distance amonst themselves, each running a quarter marathon each – to drive consumer engagement. 

Solution

We created a web based system with information about the challenge where all runners easily could create accounts and you could also create a team, or join an existing team. If you created a team, you could send invitations to those you wanted to join. The users could of course connect their accounts to their Strava accounts in order for this system to get their running activities.

Once a team had all four participants’ result for the quarter marathon, the system calculated the team’s total time and the team then ended up in the leaderboard. 

Throughout the activation, the web site and the users’ email addresses were used to market Maurten’s products. 

Achievements

23K

23,000 users signing up

4K

4,000 teams created

100K

More than 100,000 emails sent through the system

Client