Congo River Marathon


Participant info for Breast Cancer Awareness race

Quick fatcs

Project Type

RunRedeem

Client

Congo River Marathon

Time

October 2023

Technologies

RunRedeem


Brief

Since the organizers of the 2023 XXL Congo River Marathon were so satisfied with the result of the use of RunRedeem’s digital participant info cards, they wanted to do it all over again for the 2nd edition of their Breast Cancer Awareness 5K Fun Run.

Solution

Tigertech used their RunRedeem service to create a new card design, pink of course, and sent out emails to all registered participants in the race.

For this race, the cards were also geocoded, so if you had the card downloaded to an iPhone, it would appear on your lock screen when you were close to where you collected your bib. Another new feature was that teh cards were provided in two languages, French and English, and the display of the card was determined by your language settings on your iPhone or your Google account.  

Achievements

70%

Percentage of runners viewing the digital card

52%

Percentage of downloaded cards to Apple devices

48%

Percentage of downloaded cards to Android devices

Client