News

January 17, 2022

Integrating Mailchimp for the World’s largest Half Marathon

A big part of the key to successful communication is target your audience. A customer that get’s a message that…

January 12, 2022

COROS integration for Jogg.se

One of the best things about being a runner working in the running industry is that I often get to…

December 20, 2020

RaceONE as a virtual racing platform provider

For our main event, Göteborgsvarvet Half Marathon, we have approximately 40,000 runners, distributed in about 30 waves, starting over 3 hours.…

November 22, 2020

Rethinking Mass Participation Running Events in a Global Pandemic

We live in an increasingly international world. That means that being able to read, write and speak English will be…

October 1, 2020

Simple, cheap and reliable timing

Timing for endurance events is expensive, especially for small events with few participants. Jogg.se, Sweden’s own Strava, wants to simplify life for…

September 14, 2020

How to win a marathon

The current pandemic is devastating for the event industry and in particular for mass participation sporting events, such as road…

August 18, 2020

Early Call Time – my first time on a podcast

Ever since I started working in the running business I’ve been trying to learn more. Even though my main area is IT…

May 23, 2020

Creating a digital race day experience

In essence, putting on a virtual race is quite simple. You provide runners with a way to register and an…

April 6, 2020

How we developed a three click Covid-19 transfer function for 40,000 runners

This article was previously posted on LinkedIn No one saw this crisis coming, well maybe someone did but not many and…

October 18, 2019

Virtual racing according to Göteborgsvarvet

This article was previously published on LinkedIn What actually defines a running race? Is it that you gather with anywhere from ten…

April 8, 2019

Personalized digital goodie bags

This article was previously published on LinkedIn On April 1st Göteborgsvarvet launched Varvetdeals. What is that, one might ask? I’ll use this article…